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After 30 years working for big name media brands including Martha Stewart and Fast Company, leading sales and marketing teams, I now help leaders achieve more than they think possible. Sunday Sunshine is my weekly newsletter that's about you, your future, and your success. Getting out of our default habits with insights on mindful productivity and lifelong learning, actionable ideas and exercises to have you hitting the week full of energy and enthusiasm. It's the best way to beat the Sunday Scaries.
Reader, I went to Scotland a few weeks ago, spending time in Edinburgh and St. Andrews—one of my mother's favorite places in the world. In St. Andrews, we toured a Scotch whisky distillery to sample what the Scots affectionately call the country's "mother's milk." I'm a bourbon fan, but when in Scotland... I learned about barrel aging and the Angel's Share—the portion of whisky that evaporates each year as it matures—more on that in a future post, but what intrigued me is what happens before...
Reader, After Martha returned from prison, we were rebuilding the business and advertiser confidence, trying to convince the market and disbelievers that our best days were ahead of us. We wanted to make a splash at one of the industry's biggest conferences. Where the entire market was hoping to capture attention, generate meetings, and win new business. The pens, tote bags, and giveaways of the day were all a part of it. The pressure to perform often results in everyone looking the same....
Reader, I asked several people who spoke to me after a recent keynote what their biggest takeaway was — and I heard the same answer from all of them: my 20% impact. It's also how you responded. A few weeks back, I asked what you wanted me to write about, and 37% of you said the same thing: Identifying the 20% that creates 80% of my results. We all want more impact. To feel we are doing meaningful work, even significant work. But the pressures of the day often pull us away from the work that...