|
After 30 years working for big name media brands including Martha Stewart and Fast Company, leading sales and marketing teams, I now help leaders achieve more than they think possible. Sunday Sunshine is my weekly newsletter that's about you, your future, and your success. Getting out of our default habits with insights on mindful productivity and lifelong learning, actionable ideas and exercises to have you hitting the week full of energy and enthusiasm. It's the best way to beat the Sunday Scaries.
Reader, After Martha returned from prison, we were rebuilding the business and advertiser confidence, trying to convince the market and disbelievers that our best days were ahead of us. We wanted to make a splash at one of the industry's biggest conferences. Where the entire market was hoping to capture attention, generate meetings, and win new business. The pens, tote bags, and giveaways of the day were all a part of it. The pressure to perform often results in everyone looking the same....
Reader, I asked several people who spoke to me after a recent keynote what their biggest takeaway was — and I heard the same answer from all of them: my 20% impact. It's also how you responded. A few weeks back, I asked what you wanted me to write about, and 37% of you said the same thing: Identifying the 20% that creates 80% of my results. We all want more impact. To feel we are doing meaningful work, even significant work. But the pressures of the day often pull us away from the work that...
Reader, I've been watching some of the World Cup. I'm not a soccer fan, but when it's being played in the U.S. alongside my kids' fandom, I've joined in. I asked my son what's up with the pink cleats [in other parts of the world they are called boots]. Pink is all over the pitch. He shared that it's not just one brand but many sneaker brands in pink. Nike. Adidas. Puma. New Balance. Skechers. Five competitors, one color across the pitch. Turns out, five brands read the same trend forecast and...