Reader,
This week I facilitated a leadership offsite in San Diego. I wanted it to land, to stick, to speak to exactly what that team needed — so in the days leading up to it, I was hyper-focused.
Locked in creating content. Head down. Borderline obsessive, if I'm honest.
Before I left for the airport, my husband started telling me about something real — a hard issue with someone on his team, the kind of thing that could make or break his summer. I was sitting right there. I was nodding. I was, technically, listening. But only with one ear.
My mind was on my work, on me, not on him. I was missing what he needed from me in that moment, which wasn't advice. It was being seen, being heard, being valued.
If you're honest with yourself, you've likely not fully listened or been fully present on the other side of a conversation. We all have. You’ve done it with the people you care about the most, and the people you work with.
Now, give me one minute of your time, and I promise you’ll have a week’s worth of insight.
The assignment: count the number of passes made by the team in white shirts. That's it.
Watch this one-minute video: Test Your Awareness: Do The Test
[pause now and watch]
How many passes did you count?
Now the real question: did you see the gorilla?
I shared the same video with the team during the offsite. Most of them missed it too. "You gotta be kidding me." A few giggles went around the room — and then something shifted. Shoulders dropped. A quiet acknowledgment settled in: yes, we are probably missing things right in front of us with the very people sitting around the conference table.
That test comes from research on inattentional blindness — our tendency to miss the obvious when our attention is locked somewhere else.
The gorilla is not hiding. It walks right through the middle of the screen, in plain sight. You didn't miss it because it was hidden. You miss it because you were counting — every ounce of your attention on the task you were given.
That's what happened to me with my husband. That's what happens to all of us. Under pressure, our attention locks onto the task in front of us — the deadline, the goal, the thing we've decided is urgent — and everything outside that lane disappears. Not because we don't care.
Because we wear invisible blinders that work really well.
Pressure works like blinders — not by blocking your vision, but by narrowing it. You still see. You just stop seeing around and beyond. In the moment, that narrowing doesn't feel like narrowing. It feels like focus. It feels clear-eyed, rigorous, in control.
That's exactly what makes it so hard to catch: blinders never feel like blinders from the inside. You mistake narrow for focused. You mistake cautious for wise. And you don't know it's happening until something — or someone — you needed to see is already gone.
Where in your own life have you been so focused on the immediate task that you missed a person who needs you? What conversation did you nod through this week without actually hearing?
Consider that blindness may be costing your business its next breakthrough.
Every day, people are so hyper-focused on quarterly numbers, risk, budgets, and today's fires that they walk right past the gorilla in the room — the new business model, the untapped market, the emerging customer need sitting unread in the data.
Nothing is hiding. You and your team are simply focused exactly where they were trained to focus.
Pressure creates protection.
Protection narrows vision.
Narrow vision blocks growth — and somewhere in that narrowed view is the one thing that, if you saw it, would change everything.
The real block to innovation is never talent. It's permission.
Innovation doesn't die from a bad idea — it dies from a leader who stopped giving people permission to release the grip on their focus to imagine and ask what if, why not, what's possible.
This week, watch for the half-listening.
Ask that person who wants to be heard to tell you the thing again — phone down, full attention. You want to be seen, heard, and valued...and so do they.
Then, pick one thing your team reports on or does on autopilot — the metric no one questions, the process that's "just how it's done." Sit with it for ten minutes and ask: what are we're not seeing here that's been right in front of us the whole time?
That's the gorilla. Go find it.
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Happy 4th of July.
Take a few minutes today with pen and paper to write your Freedom Plan.
A Freedom Plan for your life, your business, your wealth, your health, your mind.
For each aspect of your life that's important to you. Make it a checklist, a top 10, a letter to yourself.
It doesn't matter what it looks like -- it matters that you do it. You can't become something you can't see.
Here's to your success!
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